Because the logo had to be so versatile, it was important that it be simple and straightforward; an exercise in minimalism. At the same time, we wanted it to be uniquely personal...a brand mark which conveyed not just her occupation, but her identity as well. The resulting logo takes Sarah's initials, and re-imagines them in the form of a camera. Our hope was to achieve a perfect balance between her initials and the image - while keeping it simple enough to work in an medium - be it a twitter icon, an email signature, or a transparent stock photography watermark.
