The coat of arms ordered by the Municipal Government of Puerto Vallarta in 1968 to mark the elevation of the village to city status. It was designed by the Jalisco artist Jose Manuel Martinez Peña, and officially adopted on May 31, 1968. It consists of four symmetrical quarters depicting the history of Puerto Vallarta and its economic and social history. The upper left field shows the origins of the port, showing the first house on the shore of the first settler. The lower left field represents the reason why the station was elevated to municipality and why the name change to Puerto Vallarta. The upper right phase represents the main economic activity of the port at the present time which is tourism, represented by a sailfish, which abounds in the bay. At the bottom right is shown the thought and work of the inhabitants of the port you always reach out with love and sincerity to all visitors. The shield is framed by a marine anchor hanging by a wire festooning as a symbol of the city, in poetic terms, is the daughter of the sea.
