PFDC has established regular fashion weeks since February 2010, endeavoring to map Pakistan on international fashion week circuits, in collaboration with giant global brand Unilever. The PFDC Sunsilk Fashion Weeks’ have not only helped the designers who showcased at the platform but have also provided other designers, who were not part of these weeks of fashion in both Lahore and Karachi, the opportunity to meet and network with personalities from the international world of fashion and media to better build their brands.