Traditional manufacturing faces ensuing future design elements; polished with unique details. "the perfectly orchestrated pair of Jeans, encompassing a perfect fit, high quality, as well as great design is still not easy to find, even in our saturated market today" explains Supermodel and creative director Papis Loveday. As the supermodel himself yearned for a progressive yet urban look, italien designer Laura Pastrello and consulting Diesel /mauro Grifoni / Costume National team deliveres with finesse the final fluid form. Luxury brand Italien producer Umberto Vendramin has the honors for Loveday Jeans, and is also responsible for Calvin Klein, John Galliano, and Iceberg production needs. - I LOVE MY LOVEDAY's - LOVEDAY JEANS supports the UNESCO foundation - for children in need-
