GBC Motorsports evolved out of Greenball Corporation (www.greenball.com), which has been in the specialty tire industry for more than 30 years. ATV tires were first built by Greenball in 1980. Then in 1995, GBC Motorsports was formed to focus on bringing to the ATV and Powersports market performance tires for every riding style. GBC’s passion is to provide the highest quality and most innovative performance tires to the Powersports enthusiast.