EFFIE®/THE BEST BRAND IS A NATIONAL AWARD ANNUALLY HONORING THE MAJOR OUTSTANDING ACHIEVEMENTS IN BRAND VALUE BUILDING IN THE RUSSIAN MARKET. THE CONTEST HAS BEEN HELD FROM 1998 AND SINCE THAT TIME IT REPRESENTS EFFIE INTERNATIONAL IN RUSSIA. EFFIE® IS REGISTERED TRADEMARK OF THE AMERICAN MARKETING ASSOCIATION. NEW YOURK CHAPTER, INC. AND IS UNDER LICENSE TO THE BEST BRAND ORGANIZATION.
