People like Korea 'hwangtae'. The nature of the product, Hangul was used than in English. Using a calligraphy brush strokes with representation. Hwangtae dry foods were used to express the brown color. spontaneity of calligraphy is alive, avoid the monotony of the "Taste / ?" Given the size of the points that caught typography. Hwangtae unique character as a personification of the representation. Changes in the color of the apron to wear and food to relevance and diversity, Interesting dynamic pose and give a hand sought. The character's hands "COCO mattae" was to be the highlight.