Brand Sense Partners is a pioneering brand management and business development firm that incubates, acquires and grows the world''s leading brands. bsp partners with the most forward thinking consumer product, media, entertainment and fashion brands to help them grow their businesses and unlock hidden value. bsp conceptualizes, develops and launches new brands that target unmet market needs, building the leading brands of the future. bsp acquires iconic brands and re-engineers their businesses to maximize their growth potential and future success.