With one sip of La Hora Azul–Blue Hour, you experience Me´xico, its sights, sounds, fragrances, tastes and rich heritage. We are a brand that is authentically Mexican, authentically local and born to travel the world. La Hora Azul—Blue Hour is made for celebrating and to be celebrated. Whether with family to rejoice, with friends to mark an occasion, or alone to enjoy one small victory, it is made to be sipped and savored, shared, treasured, and forever remembered. Unlike any tequila you've ever tasted.