# Alternate logo. As the company behind Snuggie®, Bendaroos®, Topsy Turvy®, Perfect Brownie™, Bumpits® and many other consumer favorites, Allstar is synonymous with success Since our inception in 1999, we’ve emerged to become a leading consumer branded products company by effectively utilizing direct response television marketing. Allstar is an independently-owned, vertically integrated company. We have earned a reputation for integrity, intuition and innovation. Our breakthrough vision has helped us revolutionize the consumer experience through the most original and compelling direct response campaigns - - some of which are the most successful in DRTV (Direct Response Television) history. Much more than simply a direct response marketer, Allstar is leading branded consumer products company that can drive retail sales-and grow brands in a wide range of categories.