Color Standards The Cummins logo should always be printed in black or white but cannot be printed in red. Red (PMS 485) is the primary color for backgrounds. Trademark Integrity Don’t place the logo inside a box Don’t use the logo in an outline form or fill with a pattern Don’t allow other graphic shapes to touch or overlap the logo Don’t condense, stretch, reshape, add to or alter the logo in any way Don’t fill the type in the logo with a color different from the background Do use approved color – logo should only appear in black or white Do leave space around logo
