Now that lack of clarity has a symbol. Quite literally. Leading Brazilians have attacked the logo to be used for the 2014 World Cup and the way it was chosen.
First, the country’s Association of Graphic Designers, called the logo “clumsy and unfinished” and said it’s publication showed Brazil was a country that is “young (and) joyous but totally lacking in the rational capacity to plan ahead.”
Perhaps more seriously, they and others criticised the way the logo was chosen, in secret with no public participation.
“The resounding fiasco of the logo is linked to a pattern that has become the true registered trademark of the Brazilian World Cup: everything is done shadily by ‘committee’ with little or no transparency,” Marcos Augusto Gonçalves said in an editorial in the Folha de São Paulo newspaper.
Lula promised “maximum transparency” when he presented the logo in South Africa earlier this month, and claimed ” related spending [for the 2014 games] can be followed via the internet by anyone in the world.”
That boast is well-meaning but hollow. The government did set up its own site to allow interested parties to monitor progress. As of yesterday, most of the information on it hadn’t been updated for since May.
It’s early, but Brazil is leading Transparency by a comfortable margin. Just don’t bet on Brazil surrendering that advantage. No matter what Lula says.