Portland Timbers revise new logo

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Topic on Jun 26, 2010 01:13 PM

The Portland Timbers on Friday released an updated version of its logo after hearing input from disappointed fans.

The first version of the logo was met with a chorus of boos when it was unveiled June 12 during a public event at Director Park in downtown Portland.

Much of the disapproval has come from the Timbers Army, the club’s boisterous fan club, many of whom have lampooned the logo since it was first leaked on Twitter the evening before the unveiling.

The updated version only offers slight changes, including the removal of some bright green shading within the image of an axe.

It was released along with a slate of secondary marks the team will use to represent the MLS Timbers, including a new team ligature conceived and designed by members of the Timbers Army.

In a message on the Timbers Army message board at Talktimbers.com Friday, a representative of the team’s front office said the changes to the logo came as a result of fan feedback.

The official said that while public reaction to the crest has been positive, it acknowledged the displeasure of the Timbers Army.

The official also lauded the 107 Independent Supporters’ Trust, a nonprofit group that acts as administrators to Timbers Army activities. Members of the trust have met with team officials to discuss the Army’s displeasure with the crest and provide feedback on the secondary marks.

“The Timbers Army represent our most ardent fans. Make no mistake that we care what our fans think and value their input,” read the posting.

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