Dragon logo spearheads Hong Kong brand

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Topic on May 05, 2010 09:39 AM

Hong Kong unveiled the logo of its revitalised city brand on Saturday at the Shanghai Expo, revealing a refreshed dragon icon.

Part of its Brand Hong Kong initiative, the new logo has been plastered across Hong Kong’s trams, buses and ferries since March, and has now made its way to the Hong Kong Pavilion and Hong Kong’s Urban Best Practices Area (UBPA) Exhibition at the World Expo.

The new logo was created by internationally renowned designer Alan Chan and features a colourful dragon in the form of three ribbons.

The blue and green ribbons represent blue sky and a sustainable environment while the red ribbon symbolises the local mountain Lion Rock, embodying the “can-do” spirit of the Hong Kong people.

The pavilion, paired with the revitalised brand and new logo, aims to show Hong Kong is a dynamic and diverse place to live, work and visit.

“We will show the world that Hong Kong is an open and tolerant modern metropolis with great potential and opportunities for future development,” said Hong Kong Special Administrative Region (HKSAR) chief executive Donald Tsang.

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