The new branding includes an updated website, new ticketing technology and new programs with hopes of pulling in visitors despite the economy.
Executive director, William Woods says this year sales are up almost eight percent and they plan to continue to grow. “We are a regional hub for the arts and we know we have a very large, diverse cultural community. We’re trying to bring in the dance, the theater, the country music, the pop music” said Woods.
The Alberta Bair Theater began in Billings as the Fox Theater in 1931