Super city logo not so original

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Age: 31
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Topic on Apr 26, 2010 09:55 AM

The debate over the new Auckland super city logo may be set to heat up again as it has been revealed the logo is not entirely unique.

When the Super City logo was launched last week judge Waitakere Mayor Bob Harvey says the logo fitted the brief of being "compelling, elegant and compact" and that "it's a stunning design".

However, it has now emerged that while the proposed logo for the Auckland super city may be "stunning" it bears an uncanny resemblance to the Auckland Regional Council (ARC) Parks logo.

The ARC Parks logo was originally designed in 1985 by ranger Tony Oliver with the help of other ARC staff.

ARC Chairman Mike Lee says "I am amused the judges - including Waitakere Mayor Bob Harvey, art guru Hamish Keith, and former journalist and now John Banks' campaign adviser Bill Ralston - picked the logo saying they thought it fresh and original, when it has been on display all over the Auckland region for years."

He says that while he welcomes the new logo, the resemblance could tempt the Auckland Transition Agency to make it less like the ARC Parks one.

Lee says that aside he feels the choice of logo is a good one as it symbolises the continuance of the ARC's parks and environmental protection mission in the super city.

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