Topic on Apr 13, 2010 09:31 AM
Well, the economy must be recovering and competition heating up because all of a sudden big telecom players are arguing about … branding, advertising and marketing. Taking the lead is AT&T, which according to Ad Age is undergoing a major rebranding under the banner “Rethink Possible.” The re-branding is at least in part about creating separation from last year’s ad battle with Verizon Wireless over the iPhone, coverage maps and more. VZW looks like it’s going to remain feisty, however. Broadband Reports tells of a new series of Verizon ads mocking Comcast’s own rebranding effort with its Xfinity service repackaging. Which will fare best: the high or the low road?