The old LeTourneau logo depicting the university's bell tower inside a box is being replaced with a new one featuring a blue shield. It will begin showing up on university business cards, stationary, mugs and other imprinted items within the next couple of months. The complete rollout is expected to take about a year.
"We are, as part of our strategic plan, going to do some new marketing initiatives, and so it was the right time to update our university logo," said LeTourneau President Dale A. Lunsford. "The 'LETU' inside the shield is important as we begin to communicate with audiences who may have difficulty spelling our university name, so they need to know us as 'LETU.' There are many 'LU's' out there, but we are the only 'LETU.' "
Inside the shield is a globe with latitude and longitude lines, two of which form a golden cross. Blue and gold are the university colors, and the shield is a recognized as a symbol of academic quality for universities, LeTourneau spokeswoman Janet Ragland said.
The globe represents the university's global vision, and the cross provides a visual symbol of LeTourneau's identity as a Christian university, Ragland said.
The new logo was designed by Encore Multimedia of Longview.